Serial Journeys | Novels by Kristin McTiernan

Serial Journeys | Novels by Kristin McTiernan

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Serial Journeys | Novels by Kristin McTiernan
Serial Journeys | Novels by Kristin McTiernan
A Needed Brand Pivot
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A Needed Brand Pivot

Writing Books for the Audience I Have

Mar 28, 2025
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Serial Journeys | Novels by Kristin McTiernan
Serial Journeys | Novels by Kristin McTiernan
A Needed Brand Pivot
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I’ve been beating my head against a wall wondering how it’s possible that my audience has been consistently growing, yet book sales have not (to put it mildly).

Well, in digging into the stats on my audience across social media… the answer became obvious: My audience is over 80% male. And my books (at least on the surface) appeal primarily to women.

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